Wrong!!!!

People, designing food labels is hard! In my usual super-obsessive style, I did research. I went to Whole Foods, Trader Joes, Earth Fare, etc to check out the competition. There are a ton of items out there I had never even noticed before on my trips to the store. Then I had to cross reference to price points to make sure I was comparing apples to apples. Are you going cross-eyed yet because I almost did! Finally, after all that, came sketching and then rendering. 

One would think that after sketching my ideas, the rest would be easy. Well, I was working on this over the July 4th weekend while visiting with family. If you've been reading the blog and the site, you know I love my family. But they are one opinionated bunch of people. I wasn't asking for comments... but boy did they give them.  Whew! Their "design by committee" attitude near wore me out! Still, they mean well, and they are the type of people to purchase high-end food stuffs. I have determined it was an early stage focus-group, not a design intervention, to keep the love going. 

Finally, I have 2 options the client (aka friend) loves. Thank goodness. Because if he didn't, this project may have gone south - like to Costa Rica for a break south - really fast. The new designs should launch in early September, and when they do, I will post about them to toot my horn! Be on the lookout and feel free to give an opinion on the blog. It will make you just like family.

L